GMG has introduced Modora, a new luxury home concept that expands its Home division and solidifies its position in the UAE’s interiors and lifestyle retail sector. The move coincides with the first anniversary of the establishment of GMG’s Home division, marking a significant milestone in the group’s retail diversification strategy, the firm said.
According to a statement, GMG’s Home division has curated a portfolio that caters to the UAE’s demand for quality design, craftsmanship, and innovative lifestyle experiences. The addition of Modora to the division reflects growth and GMG’s continued commitment to investing in sectors that support the UAE’s non-oil economy and foster retail diversification.
Mohammad A. Baker, Deputy Chairman and CEO of GMG stated, “At GMG, we are always committed to growth. The launch of Modora marks an opportunity to tap into a segment that is valued at about US $3.7mn, with forecasts exceeding $5.7mn by 2033. With Modora, we are expanding our presence in the premium interiors category and advancing our focus on supporting local talent, suppliers, and innovation across the retail value chain.”
Rob Canning, Vice President at GMG Home Division added, “The UAE’s growing population and thriving real estate market have driven strong demand for quality interiors and furnishings. With the launch of Modora, we’re expanding our Home Division portfolio to better serve this demand while reinforcing GMG’s commitment to operational excellence and long-term investment in the country’s retail landscape.”
Market data indicates a steady rise in the country’s home decor segment, with projections for significant growth in the coming years. Moreover, the home-furniture market, estimated at $2.19bn in 2024, is also experiencing growth, aligning with the nation’s real estate and retail expansion. This underscores the increasing contribution of the interiors sector to the UAE’s lifestyle economy, the firm said.
In response to this demand, Modora has introduced a refined design philosophy that blends modern craftsmanship with aesthetics. Its collection encompasses bedrooms, dining, living spaces, tables, rugs, glassware, and accessories, providing elegant and functional solutions tailored to contemporary UAE interiors.
By expanding its portfolio, Modora enhances GMG’s ability to operate across various tiers of the home category and reinforces its long-term strategy to expand and diversify its lifestyle retail offerings, it added.
Modora, situated in Umm Suqeim, Dubai, joins Suncoast, a brand specialising in premium outdoor furniture, under the GMG Home division. Together, these brands collectively demonstrate GMG’s commitment to category growth and its contribution to shaping the UAE’s design and retail landscape, the firm concluded.
